The Leader in Endorsement Radio | Newmark Advertising

Newmark Advertising is considered by many to be the leading Endorsement Radio Agency in the US and Canada.

Dave Newmark, Chairman & Co-Founder

Dave Newmark graduated from Stanford University in 1979 and immediately began his advertising career at his father’s full service advertising agency. Dave became a Vice President of the agency and mastered the various elements of marketing and advertising for radio, television and print media. In addition to writing and creating ad copy and producing creative materials, he also supervised the planning and buying for all media. Dave ultimately was drawn to specializing in radio advertising as a method for companies/advertisers to tell their story in a compelling way, leading him to co-found Newmark Advertising’s Endorsement Radio, where he invented its proprietary software, AirChecks Online.™ In 2004, Dave founded Bid4Spots.com to access values from unsold radio airtime and, now the largest auction marketplace for radio airtime in the United States and the United Kingdom.

Patty Newmark, President & CEO

Patty Newmark, a Psychology graduate of Stanford University, began extensive research to identify the top radio opinion leaders on local radio and national networks in 1996, which ultimately transformed Newmark Advertising into an Endorsement Radio specialist, the first of its kind at the time. Success quickly followed with packaged goods/brand advertisers as well as direct response advertisers who sought out Patty for her deep knowledge and strong, successful working relationships with the nation’s most influential radio hosts. The proprietary processes she developed for management and monitoring of Endorsement Radio campaigns are now considered the gold standard of industry best practices. Patty is today considered the preeminent endorsement radio expert in the United States by both nationally-syndicated and local-market on-air talent as well as senior management at the nation’s largest broadcasting companies.

Adam Gilbert, Vice President

Adam Gilbert graduated as a Business / Economics major at the University of California, Santa Barbara (UCSB). He began his radio career in 1994 at Katz Radio in Los Angeles and quickly built a reputation as a leader in the area of media sales. Following his position at Katz Radio Group, his 14 year career in Sales Management spanned across top radio stations in the Los Angeles area in prestigious placements as the Director of Sales, Local Sales Manager, National Sales Manager and General Sales Manager . In addition to managing local radio stations, Adam most recently held a top position in network radio as the Vice President of Western Sales for Citadel Media (formerly ABC Radio Networks). Adam brings a wealth of experience from his work in radio sales and management to his position as Vice President of Newmark Advertising.